One click.
Two actions.
Turning everyday clicks into the first-party data that makes AI smarter.
A single gesture can do far more than it does today
Today a click moves a shopper from one screen to another and tells you nothing. It could do both.
Shoppers give up — and AI never learns why
- Lost sales. Retailers lose sales when shoppers grow frustrated with long, repetitive product searches.
- AI runs on guesswork. Search and personalization infer intent from clicks — never from what the shopper actually wants.
- The “why” is lost. After rejecting an item, the shopper returns to the same list. The reason is never captured as data.
One gesture, two actions
- Two actions from one click. The same gesture performs the expected action and conveys in-the-moment feedback: “too expensive,” “must have a gym.”
- No forms, no surveys. Explicit preference data rides along inside a step the shopper already takes — a normal click.
- Clean, labeled signal. Exactly the context AI needs to personalize accurately, captured at the moment of decision.
The signal the whole stack is missing
Conversion, personalization, analytics and Voice-of-Customer platforms all run mature AI. But every one of them optimizes from indirect signals — past behavior, clickstreams, after-the-fact surveys. None captures what a shopper wants in the moment of the decision.
Ignition is the layer beneath them. The Dual-Action UI captures what the shopper actually says, from a single gesture, and feeds it back into the models these platforms already run.
The category’s biggest players become channels and licensees — not competitors.
- Qualtrics
- Pendo
- Microsoft Clarity
- Oracle
- SAP
- Shopify
Powerful AI, working blind. Each is capped by the same thing: the quality of the data it is given.
It drops into the site you already have
The Dual-Action UI ships as Ignition LiveSearch — one piece of JavaScript on the pages you already run. No replatforming. No redesign. No change to your catalog or your search stack.
It works alongside Shopify and other commerce platforms, takes your own styling, and builds its options from the product the shopper is actually looking at.
See the platform →<script src="…/livesearch.js" async></script>- One script, one line of configuration
- Menus generated from the product being rejected
- Never returns an empty result set
- Styled to match your storefront
Let’s talk
Whether you sell online, build software for people who do, or invest in the companies that will — we would like to hear from you.